Tuesday, March 24, 2009

★ Rock Life. Together. Marketing Campaign

"Rock Life. Together." is Soul Purpose ym's new tag line. The concept behind "Rock Life. Together." is that God created each one of us to have a our own identity, creativity, and personality and we are supposed to use them to Rock out for God. Now everyone knows that to truly Rock out and Rock Life for God, having an impact on the culture, you have to do it Together. What can I say, it's a great concept and I had a lot of fun designing this Logo for them! (guess which one of my top 10 fonts I used... lol) I also, had the opportunity to design and direct the promo vid and all the other collateral for the campaign. Above is a render of the Logo.

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