Monday, August 17, 2009

★ Kill at Design

For four and a half years, I worked white collar design jobs in which I sat, smiled and nodded at bosses that cared more about getting the project finished and billed then about giving the client the creative edge they needed to stand out amongst the competition. (Please don't misunderstand me; I know there is a balance between the two). I have also witnessed people download some eccentric fonts, throw some "art" together and call themselves a designer. As if that wasn't enough, in the past year we have seen a decline in the Design field. So, I was overjoyed earlier this year when I launched Rob Jelinski Studios. RJS accepted these challenges as a time to conquer and change the industry... "Kill at design or be killed by the best."

Our first challenge was to design a website and a promo packet- our way of telling the World what Rob Jelinski Studios is all about. At first glance, this undertaking was intimidating. Other visionary studios had full flash sites and phenomenal press kits, both of which we couldn't afford, and the "other" studios had, at best, a clean corporate feel. While RJS can design for the traditional and sleek, they are not our target audience. We are reaching for clients that may not always have millions, but are determined to leave a lasting impression with witty angles and clever executions. We used that same approach for our marketing launch: a balanced mixture of clean and textured fonts, a palette of smooth, muted colors for backgrounds and patterns with pop colors to add emphasis on links, bullets, and important info, illustrations to give the photos an artistic edge, rounded corners and dashed lines to add the "sleek" factor, and old-time elements such as iron cast frames, diamonds, and florets to add a vintage fancy. On the promo card, we even added a layer of depth and class with spot varnishes ;)


When I handed the promo card to one actress, her response was "WOW!" Then she continued to examine the design and detail for a few moments, as if I wasn't even there. When I asked her what made the card stand out from others, she said, "Other people have marketing, but this card makes me feel like I'm looking at the album cover of my favorite rapper." Music Producers, Promoters, Musicians, Actresses, Business Men, Personal Trainers, Dancers, Writers, Designers, and average people all agreed that our fist marketing launch "killed at design."


Are you determined to leave a lasting impression with your marketing? Contact us for your next project or click robjelinski.com

Wednesday, August 12, 2009

★ 5Qs with Teagan White

In our technological age, you see graphics everywhere, most of which are ill planned and poorly implemented. So when you stumble across talent, you remember it. That is the best, single word I can use to describe Teagan White, talented! Her charming skill and unique vantage point breathe both energy and sophistication into her art.

Rob: - Good Evening Teagan. It's a pleasure to have this opportunity to chat with you. I admire your work as an Illustrator and Typographer. My Teagan Fav. 5 are: Fine Art | No. 2 | No. 5 and Illustration | No. 5
| No. 6 | No. 7 Click Here to view Teagan's site and let us know your Teagan Fav. 5.

Q1: Tell me a little about yourself?

Teagan: I'm a nineteen year old freelance illustrator and designer from Chicago, currently in my second year as an illustration major at the Minneapolis College of Art & Design. I'm interested in any type of art, from painting to sculpture to interior design, so right now it feels really good to be able to make money doing what I love.

Rob: I can't believe that you are so young and still in school. When I saw your stuff, I knew that you must have already had pro gigs, but it did surprise me that you had not graduated already. It really shows that you love what you do.

Q2: When did you first realize that you wanted to do this?

Teagan: I've drawn my whole life, but I didn't even know what graphic design was until I enrolled in an introductory class on a whim, in my sophomore year of high school. I fell in love with it right away and decided I would major in it in college, but a few months in at MCAD I had a drawing teacher who encouraged me in the direction of fine art. I ended up settling on illustration as a middle ground between fine art and design, but I guess you could say I'm still in the process of realizing exactly what I want to do.

Rob: Yep, it takes time. Usually, when you are skilled in one area of the Arts it overflows into other areas.

Q3: What do you feel is your strongest asset?

Teagan: I think that versatility is important for artists in any field. I've never settled on one style, medium, or subject matter, and that broadens my knowledge and capabilities when I work. Being able to jump to different mediums is especially helpful... Whether it's Adobe software, drawing, painting, web coding, woodworking, font creation, papermaking, etc, I really enjoy doing it. I'm hoping to take some printmaking courses soon as well.

Rob: The fact that you are versatile and that all of your work is top-notch has definitely placed you further ahead then alot of artists in your same situation.

Q4: What would you like to be known for?

Teagan: Right now I'm trying to push all of my work past mere aesthetics to involve more meaning and emotion. I love literature and poetry even more than I love art, but I'm far better at expressing myself visually, and so I turn to drawing. It's not an easy thing to communicate the same thing that a poem does using pictures, especially when my main focus is commercial art right now, but I would love to someday be known for being able to express powerful concepts and ideas with my art.

Rob: You are already doing it, but as time goes on your expressions will reach more and more people.

Q5: As an Artist what do you find to be the most fun?

Teagan: The thing I enjoy most is what I do the least -- actually getting my hands on the materials I'm working with. I do enjoy working digitally, but it's very liberating when you stop pressing Cmd+Z for a while and instead smear charcoal on paper with your fingers, or dip your hands into a vat of paper pulp, or make a sculpture from lace and burlap and newspaper and dead leaves and coffee grounds. Each material has its own life, which potentially adds to the beauty of what you create from it.

Rob: Thanks Teagan. This interview has been alot of fun! Keep checking RobJelinski.com and "My Ink Pad" for more 5Qs.

Tuesday, August 4, 2009

★ Regional Youth Conference Campaign

It's important to believe in something, to have a cause, to make a difference. Last week, Rob Jelinski Studios had the chance to roll the dice of our creativity and support the ALMI Coalition with the marketing campaign for their upcoming 2009 Regional Youth Conference Turn the World Right Side Up. Inspired by Acts 17:6, ALMI believes that though the present world may be in disarray, each one of us can make a difference by living in His truth everyday. The conference features Pastor Franklin Hicks, Youth Pastor of Solid Rock Church in Monroe, Ohio and will be held on October 9th and 10th at the Abundant Life Worship Center of Whippany located at 43 South Jefferson Road, Whippany, NJ 07981. There is no charge for either days, but to attend on Saturday you must be a Youth Pastor/ Director and register ahead of time. If you would like more information about this event, click here to contact Efrain Mercado, Youth Director of Soul Purpose ym.