Thursday, May 20, 2010

★ Garden of Eden Gourmet Market Illustration

Recently, I came across a disc in my studio catalogs entitled "Garden of Eden Logo Comps." Back when I was the Art Director at Met Speed Label, one of the partners came in my office and said that his client, Eden Gourmet, needed some labels done for their fresh produce. Pointing to a basic drawing of a red apple which was their current logo, he said, "Now they want exactly what they have now, but be creative and give them some options. This company is a huge chain in the city and I know you can give them something better." The above image is what I came up with and my good friend, Oscar Furtado came up with some killer comps too!

Obviously, Eden Gourmet never ended up using any of our logos, but imagine if they would have. Then this store front in Union Square (seen below) and all the Eden Gourmet stores around the Tri-State Area would proudly display mine or Oscar's original creation.

Monday, May 17, 2010

★ 5Qs with Heidi Jimenez

Rob: The other day I visited a cute little website called "Oh So Beautiful Paper" where I came across the marvelous creations of Heidi Jimenez, founder of Zenadia Design. The blog post highlighted some of her recent work on Retro Carnival style wedding invitations. The mixture may seem a bit odd if you just saw that description on a notepad, but you have to see the invitations. They truly are a modern work of art!

Needless to say, when I saw Heidi's genius, I just had to ask her the 5Qs. I guarantee you will be inspired after seeing her work and hearing her story. I hope you enjoy the interview.

Q1: Good Morning Heidi. Can you tell me a little about yourself?

Heidi: I'm a couture invitation designer for my company Zenadia Design ( I love paper, typography, fabrics and textiles. I'm inspired by nature, history, Europe, fashion and vintage style. I love old movies, the color red, my family and ballet.

Rob: It's an honor to interview you today. I love your style and innovation. Your work is so much more then just beautiful invitations, response cards, and envelopes; they truly are one-of-a-kind mementos that should be framed or placed in a display case in the home of every one of your clients.

When did you first realize that you wanted to do this?

Heidi: I took graphic design in high school and college, and I always wanted to work for a magazine designing layouts but didn't want to live in a big city. When I was married in 2003, being a graphic designer, I decided to design my own wedding invitations. I loved that invitations combined my love for typography and layout design so I decided this was what I wanted to do with my life. The wedding industry is really a special industry to be in, and I feel so honored that I am able to help create each clients invitations for this special day in their lives.

Rob: The wedding Industry is very special and should be tailored to each individual.

Q3: What do you feel is your strongest asset?

Heidi: I think probably my ability to incorporate materials other than paper into invitation suites. I love creating invitations with texture and depth. I also try to really get to know each client so I can create something personal and unique for them, so I would say being a people person is a good asset, especially in the wedding industry.

Rob: Too true. How can you create a suiting invitation for each client without ever getting to know your client's personality lol? It would never work.

Q4: What would you like to be known for?

Heidi: I'd like to be known for my designs, of course, and my ability to incorporate different materials into my designs that's not overdone. Also, being fun to work with and easy to talk to.

Rob: I think you have accomplished that already Heidi and from your recent press on Junebug Weddings and Nonpareil Magazine, I would say that other professionals in your industry would agree with me!

Q5: In the work showcased on your site, what was your favorite project? Why?

Heidi: So difficult to pick one favorite! I really enjoyed working on Tara and Justin's invitations. They had such great style and were really fun to work with. Jessica and Matthew's carnival invitation was also a really fun one for me to create. Their invitation was a style I had yet to work with so that one was a fun challenge.

Rob: I love Jessica and Matthew's invitations, but my FAVORITE is Tara & Justin's! (The Whole WORLD has to see this Piece!) I am BLOWN AWAY by the Save the Date ALONE! Zenadia, keep creating History one celebration at a time!

Make sure you click, Follow Heidi's musings on Twitter and her current news on FaceBook!
Keep clicking and My Ink Pad for more 5Qs: Interviews with the Best in the Industry.

Thursday, May 13, 2010

★ TAOS Trade Show Graphics

Have you ever heard the saying "Your gifting will make a way for you?" Recently, I found this saying to be true when I landed an account with one of my newest clients, the Technical Art Of Science or TAOS. When TAOS' president, Alicia Miletic saw the motion graphics I did for Soul Purpose ym's the Première, she was so impressed that she contacted me soon after to set up a meeting to discuss a few projects for Suppliers' Day, an upcoming trade show at the Raritan Center. The projects I completed for the show included: a Motion Graphics presentation of TAOS and their 5 domestic and international clients which was displayed dead-center in the middle of their booth, 2 beautiful 52" full color pub table tops, circle diecut memo pads and brochures, and 3 display ads that looped with other companies on flat and oversized projector screens throughout the show on the "In-Show network." It was my extreme pleasure to work with TAOS on these projects! They present themselves so wonderfully and it is clear that they are truly dedicated to Natural & Exceptional Beauty! Enjoy the pictures from the show.

To find out more about TAOS, their products, partners, capabilities and services click TAOSINC.INFO.

Technical Art Of Science's BEAUTIFUL 20 Foot Space
The Big Picture
Motion Graphics on Display
Close up of the 52" Full Color Pub Table Tops
I also Designed the Diecut Memo Pad
Screen Ads displayed on Flat & Oversized Projector Screens
Screen Ad No. 2
Screen Ad No. 3